Tuesday, 3 September 2013

Textual Analysis Of Music Videos - 22





     Taylor Swift is an American Country-Pop artist and this video was directed by Anthony Mandler, whom has worked with artists such as Rhianna, The Killers and Lana Del Ray.
   The video begins with Taylor standing in front of a white screen wearing a T-Shirt with the phrase "Not A Lot Going On At The Moment" written on it. This is used to reinforce the songs view of being 22 and 'free' to do anything she wants. In the first line she sings "to dress up like hipsters" when she puts on some stereotypical Hipster glasses therefore creating a relationship between the lyrics and the visuals.
The dancing within the video provides a relationship between the music and the visuals as it appears as though they are moving in time with the beat.
   Throughout the song, the camera cuts to different locations, in a kitchen, in the garden in front of the white screen and later at a party. This illustrates the busy and energetic life of being a 22 year old, and the outfits worn in the video are all typically associated with a young adult.
The notion of looking is apparent in this video as Taylor frequently looks into the camera making the audience feel more involved with the video.
22 is an illustration video as there is a close connection between the lyrics and the visuals, such as dancing with the lyric 'dancing like we're 22'

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